In partnership with Lyft Mid-Atlantic and the Washington Regional Alcohol Program (WRAP), the Arlington County Police Department (ACPD) unveiled the newest vehicle in its fleet—the SoberRide® Vehicle – on July 2, 2018. The SoberRide® Vehicle combines the design of an ACPD cruiser with Lyft’s iconic pink logo and will serve as a high-visibility reminder to arrive home safely after drinking—whether it’s by using a ridesharing service, taxi, public transportation, or designated sober driver.
Despite the many transportation options in the area, motorists continue to make the dangerous decision to get behind the wheel after consuming alcohol. In 2017, ACPD officers made 435 arrests for driving under the influence (DUI). “We have always worked aggressively to reduce drunk driving in the County. 100% of the 435 DUI arrests could have been prevented. The message is simple, take advantage of your options and take a sober ride home,” said M. Jay Farr, Chief of Police.
WRAP’s SoberRide® program serves as the namesake for the SoberRide® Vehicle. “As today’s newly unveiled vehicle will help promote, there is an alternative to drunk driving in the Washington metropolitan-region. That alternative is WRAP’s SoberRide® program, now powered by SoberRide®’s ridesharing partner, Lyft.” said Kurt Erickson, WRAP President and CEO. The SoberRide® program has provided over 72,000 free, safe rides home to would-be drunk drivers.
Lyft has facilitated over 5,500 of those rides during high-risk holidays since the initiation of its partnership with WRAP in 2017. “Lyft’s partnership with [WRAP] is one of our strongest community initiatives and part of an ongoing commitment to deepen our connections to the region. Getting drunk drivers off the road and home safely is core to Lyft’s values and mission,” said Kate Glantz, Regional Marketing Manager of Lyft Mid-Atlantic.
The SoberRide® Vehicle will make regular appearances in nightlife and entertainment areas throughout the County and will be deployed at community events to foster an important dialogue in the community about the dangers of drinking and driving. We all have a choice in how we are transported at the end of the night—arrive home safely by always choosing a sober ride.